Quality casual clothes for the everyday man

Each piece in our collection is made for the Modern Man, seeking a stylish solution to a world growing more casual by the minute.

Less is more

We believe in the old-school idea of buying less, and buying quality. We aim to create limited quantities of seasonal staples which will stand the test of time, build character with age and continue to look fresh and relevant for years to come.


As a brand we take great pride in doing the right thing.
We make sure to know exactly where all the materials that we use in a garment originate from and that the process in which they are made are environmentally and ethically friendly.
We only select materials which are grown, woven and dyed in countries where the environment is protected by law. 


For us, sourcing the material comes well before cut or design. All of our garments are made with completely natural fibres. We make sure that when we select fabrics, we know the origin, dying, weaving process of the fabric we choose. This means we often spend more time finding the right fabric than we spend on the design and sampling process combined. We currently source fabric from Melbourne, UK and Italy, ensuring that the companies we work produce some of the highest quality fabrics.

Our Factory

When creating the Informale concept, we knew one thing was for sure; We needed to make our garments locally.
For us, Made in Melbourne is very important. It allows us to support sustainable businesses and also to physically be a part of the process from beginning to end. Each step can be overseen in person, from designing each piece, sampling and perfecting it with our production team and quality checking to make sure we are happy with each garment to ensure it is ready to be shipped out to our customers. When we say local, we mean local: Our workshop is only a short 30 minute drive away from our office.

Informale is about community, providing skilled Melburnians with work for which they get paid fairly for and showing our fellow Australians and the world that quality garments can still be made locally with the need to go offshore.


The Informale Showroom is located on the third floor of the historical Nicholas Building in Melbourne's CBD. Surrounded by natural light, the showroom features a clean aethestic, simultaneous with Informale designs. With our workshop only a short 30-minute drive away, visitors to the Informale showroom will often get first-dibs on new arrivals, meet the founders, and even see a sneak preview of not-yet-released designs we’re working on.